From Concept to finished product.

Here’s something not normally revealed to clients, which is the ideas that they choose from then the execution of it. As you can see the idea is the same, just the art direction and delivery mechanism change. 

The idea was to have a coloured phial of water that could be poured onto a blank sheet of paper revealing the hidden knowledge architecture of the product. The ink is water reactive, and in fact you can use a variety of these environmental reactions, from heat, cold to ultraviolet light. These inks mainly used in the field of security and, ticket vendors and banks are available to everyone to use. But then these days Word of Mouth seems to be all digital, but we think sometimes real things are more meaningful in conveying an idea. After all we have 5 senses…