In this case, the difference between parody and reality is a fine line — or perhaps no line at all. This video typifies what happens when marketing managers take the safe, uninspired route. Sure, they will have a rational argument why all of the elements (as shown in the video) are required. “The buyer needs to know this stuff.” Can’t argue with that. Or can you?

It’s all about being remarkable and Apple is. “Microsoft Think” represents the banal and safe path to marketing mediocrity. If you want your product to stand out “Think Different.”

The evidence mounts against MicroSoft and MEDIOCRE MARKETERS. If we want to live in a beautiful world STOP BUYING MICROSOFT PRODUCTS, and please Marketers, the safe route is the extinct route, you’re taking more of a risk by being safe, since the average time a consumer spends engaging with your product today is about 0.365seconds, that is the average reaction time of a Formula one driver.

So, if you think a consumer will spend anytime reading further if they are not initially delighted, resign and do something useful in society like painting the world with beauty not nonsense, before it’s too late… I beg you…

And then I found this… Microsoft didn’t make that video, and if they did see what they learned… Nothing, nothing, nothing!!!!!

End RANT.

http://forums.macrumors.com/showthread.php?t=194313